Completed: 2013
Skill Set: Front-End Web Design
Client: FilesAnywhere
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DESCRIPTION
FilesAnywhere’s online presence was in dire need of a visual overhaul, so they brought me on to do just that.
PROBLEM
The old website was cluttered, gray, and difficult to navigate. Nothing attracted or directed the eye, and CTR was at an all-time low.
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SOLUTION
I minimized the copy, increased CTA saturation, and gave it room to breathe, while balancing out written info with simple visuals that used perspective to point the eye toward the CTAs.
METHODOLOGY
The website was built on Microsoft’s ASP.NET framework, so I created sandbox copies of all my template pages, and then built and tested my design system in a live but inaccessible production environment.
I bought stock photos for the devices and used Smart Objects in Photoshop to insert the screenshots. Most of the finer details were done using Layer Styles.
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CRITIQUE
Today I would’ve done all my building and testing in Adobe XD and then ported as much of it as I could into the serverside file system, hard-coding anything that still needed to be finessed or repaired.
Visually, this was a major improvement over what it was before, but admittedly, this design looks like every other landing page out there: clean and simple, but nothing stand-out or especially eye-catching.
