Completed: 2022
Skill Set: Branding
Client: Outlook Dental
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DESCRIPTION
Outlook Dental existed as a dentistry and orthodontia practice, but didn’t have any type of branding or online presence outside of being listed in directories. They came to me to get them started.
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METHODOLOGY
I started with a series of simple sketches on my reMarkable tablet to convey basic ideas, but the client came back with a sketch of their own.
Because of course they did.
I took it and ran with it, creating two variations of the idea, stressing to them that it would be best to choose between the tooth and the dental implant, rather than using both.
Once they selected the bold typeface with the negative space dental implant, I took to Illustrator to produce the final product.
CRITIQUE
I think the logo is fine for what it needs to be, but I would’ve preferred to push harder for a mark that was more iconic than just a type treatment. The implant is clever, but overall, I don’t feel this logo is as novel or memorable as I know I was capable of making it.